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TECH 2 PLAY

Digitisation has reached the toy sector, bringing with it new modes of play. Once a trend, electronic toys have become a constant. Consumer demand for playful technology is rising worldwide. Robots, drones, remote-controlled cars, virtual games and electronic learning toys are turning to modern technology and encouraging both children and adults to consider the opportunities afforded by digital tools.

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數字化進入玩具行業，帶來了新的玩耍模型。一度成為趨勢的電子玩具已經成為常態。世界范圍內，消費者對有趣的、可玩的科技的需求正在上升。機器人、無人機、遙控汽車、虛擬游戲和電子學習玩具轉向當代科技，鼓勵孩子和成人思考數字工具帶來的機會。

TECH 2 PLAY

With electronic toys, consumers actively influence the way they play and interact with their toys through, for example, programming. The fun of playing is paramount with tech toys, awakening an interest in experimentation while also fostering curiosity and openness to new things– key traits for an active life.

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通過電子玩具，消費者可以積極地影響他們玩玩具的方式和與玩具的互動，例如，編程。科技玩具最重要的是有趣的玩法，喚醒對實驗的興趣，同時也培養對新事物的好奇心和開放性——這是積極生活的關鍵特質。

TECH 2 PLAY

Tech products provide an immersive play experience. Trends in Children’s products reflect the mainstream markets because children often want to emulate what adults can do and therefore tech trends and functionality are increasingly filtering down into the Children’s toy world.

玩耍科技

科技產品帶來了身臨其境的游戲體驗。兒童產品的趨勢反映了主流市場。因為孩子們通常想模仿成人的行為，因此科技趨勢和功能性越來越深入地滲入兒童玩具行業。

TECH 2 PLAY

Just as apps and tablets migrated to toy aisles, toy drones are taking new and cool features from adult versions. Technological advances in toy drones, such as live-streaming cameras that record mid-air stunts, make playing with them even more engaging and enable kids to refine their talents based on patience, hand-eye coordination and creativity, which are important skills developed through play.

就像APP和平板電腦遷移到玩具行業，玩具無人機也從成人版本中獲取新的吸引人的特色。玩具無人機的科技進步，例如實時相機記錄空中表演，使得玩耍更加有趣，讓孩子們在耐心的基礎上完善他們的天賦、手眼協調和創造力，這些都是通過玩耍培養出來的重要技能。

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