GREEN
COLOURS
The popularity of green colours at Paperworld really stood out. This is probably enhanced by the popularity of plant icons. Lots of different shades are presented within exhibitions at Paperworld but this green especially looks really strong. This green has been developed on more graphic styled products leaving the yellow/green to more naturally illustrated styled products.
Green is less popular in the UK because it is considered bad luck. This green though is on the blue side giving it a brighter feel.
綠色調
法蘭克福國際文具展上,大量流行的綠色調十分突出。可能是植物圖案的流行所推動的。法蘭克福國際文具展上,展品中呈現了大量不同綠色調,但是,這種綠色看起來尤為強勢。這一綠色調被用在更加抽象的、風格化的產品上,相對的,黃色/綠色被用在更加自然的、插畫風格的產品上。
在英國,因為象征著壞運氣,綠色不那么流行。偏向藍色的綠色帶來更加明亮的感覺。



★文章來自《2019德國法蘭克福國際文具展分析報告》。
★點擊此處,查看更多報告詳情:http://www.27679.cn/report/22.html
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