Unplugged Play – Rising Trend
Since millennials make up the young parents of today, we see a push/pull trend towards tech and no tech. It is impossible to stop the tech trend and their children’s dependency of devices of all kinds. Parents are seeking a certain ‘unplugged play’ where children can use their imaginations, save their eyes from glaring screens and hopefully getting fresh air. The feeling and look is of a simpler time, sometimes pre-dating the parents who were born in the 1980’s and 1990’s. I’ve noticed a lot more outdoor games and activities promoting time away from their screens.
不插電的游戲——上升趨勢
自從千禧一代變成當代的年輕父母，我們可以看見科技和非科技之間的角力。阻止科技趨勢是不可能的，孩子們依賴各種各樣的設備。父母們正在尋求一種“不插電的游戲”，孩子們使用他們的想象力，讓他們的眼睛遠離屏幕，接觸更多新鮮空氣。更簡單時代的感覺和外觀，有時甚至早于父母們出生的80年代和90年代。我發(fā)現(xiàn)了大量的戶外游戲和活動，引導孩子們遠離屏幕。
Unplugged Play – Rising Trend
While the look and feel of outdoor adventure trend is designs that reflect yester year, arts and crafts are trendingMore colorful and modern. Todd Oldham, a multi-faceted American design, consults in the Kid Made Modern Company which features very beautiful, unique and fun arts supplies. The trend is to get kids away from their devices but the approach varies by category. Arts & Crafts definitely leans modern with fun, cheerful characters.
不插電的游戲——上升趨勢
如果說戶外冒險趨勢的外觀和感覺是反映過去時代的設計，那藝術和工藝品就更傾向于彩色和現(xiàn)代。以美麗、獨特、有趣的工藝品為特色的Kid Made Modern Company推出了Todd Oldham，一種多方面的美國設計。這一趨勢是通過不同的類別途徑，讓孩子們遠離電子設備。藝術和工藝品明顯傾向于現(xiàn)代的、有趣的、快樂的形象。
Unplugged Play – Rising Trend
I definitely noticed more pop-up tents but the look is more ‘home décor’ and more modern rather than the very bright with license art of the past. Perhaps parents feel that the tent is something that has to ‘match’ their house furniture or because Millennial parents tend to purchase things that represent their style, but I’ve noticed that there is a rising trend to tone down and modernize indoor play tents that encourage unplugged play and imagination.
不插電的游戲——上升趨勢
我發(fā)現(xiàn)了很多彈出式帳篷，但是看起來更像是“家居裝飾”，更加現(xiàn)代，而非十分鮮亮的，帶有過去的藝術特色。也許父母們認為帳篷也應該搭配他們的家具，或是因為千禧一代父母們，傾向于購買呈現(xiàn)他們的風格的產(chǎn)品。但我也注意到一個上升趨勢，即柔和并且現(xiàn)代化室內(nèi)游戲帳篷，以鼓勵不插電的游戲和想象力。
★文章來自《2019紐約國際玩具展分析報告》。
★點擊此處，查看更多報告詳情:http://www.27679.cn/report/26.html
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