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ICON GROWTH: BUNNIES

上升期主題：兔子

Bunnies have appeared as an emerging icon and not just because we’re close to the Easter holiday. While there were clear items and art intended to cater to the holiday at NSS,

it was just as clear that the furry little animal with floppy ears is rising as an icon and intended as an everyday icon. The art appeared in many different formats including hand drawn and watercolor and caters to all ages. From cartoon-like for kids to more sophisticated pencil-sketched and painted versions for the adult. Items include paper and stationery, bath & body, entertaining, wall art, home accessories, pillows, tabletop, trinket trays, and gift-giving. Perhaps the Bunny is intended to be an animal icon for the Botanical theme given how often it was presented as a ‘garden bunny’ or to compliment the florals in the Bold Floral Brights trend. Interestingly enough, Bunnies are rising in the US as pets living in the home, like a cat or dog, and perhaps the growth of the icon is due to the affection one has with any furry family member.

兔子作為新興的主題出現，雖然紐約國際文具展上，有很多迎合節日的產品和藝術品，但是這一趨勢的上升并不僅僅是因為復活節的臨近。

很明顯，這一耷拉著耳朵的、毛絨絨的小動物正在作為日常主題上升。這一藝術以不同的方式呈現，包括手繪和水彩，以迎合所有年齡段。從面向孩子的、類似卡通的版本，到面向成人的、更加復雜的鉛筆素描和繪畫版本。產品包括紙制品和文具、洗浴用品、娛樂產品、墻面藝術、家居配件、枕頭、桌面、小裝飾品托盤和禮品。介于多次呈現為“花園兔子”，也許兔子是被當成植物學主題中的動物主題，或是在大膽明亮的花卉趨勢中襯托花卉。有趣的是，在美國，越來越多的兔子成為家養寵物，就像貓或是狗一樣，可能這一主題的上升是因為人們對所有毛絨絨的家庭成員的喜愛之情。

★文章來自《2019紐約國際文具展分析報告》。

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