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TREND GROWTH: TROPICAL FEVER

上升期趨勢(shì)：熱帶狂熱

While I believed the Tropical Fever trend was more peripheral and would not explode in a major way, I found the opposite to be true based on the prominence of this trend at the fair and also in the retail market. This trend is more widespread.than in previous fairs with the item assortments also growing.

The most widely adopted icons are succulents, palm trees and palm leaves, and cacti. Flamingo's are used less often, though still being shown most often without the icons listed above. Flamingo's were shown most widely in the celebration category and seen on banners and entertaining items ie. drink stirrers, glasses.

雖然我認(rèn)為熱帶狂熱趨勢(shì)是更加次要的，不會(huì)有很大的爆發(fā)，但是事實(shí)恰恰相反，無論是展會(huì)上還是零售市場(chǎng)，這一趨勢(shì)都十分突出。與以往的展會(huì)相比，這一趨勢(shì)更加廣泛，產(chǎn)品類別也增加了。

使用最廣泛的主題是多肉植物、棕櫚樹和棕櫚葉、以及仙人掌。火烈鳥用得更少了，但是仍然是除了以上主題以外，最經(jīng)常使用的圖案主題。火烈鳥主要廣泛用于慶典類別，用在橫幅和娛樂產(chǎn)品上，例如調(diào)酒棒和眼鏡。

The items represented in the Tropical Fever trend include paper and stationery, celebration, wall art, home accessories, giftables, pillows, trinket trays, gift wrap, and entertaining. This trend represented the most widely adopted trend amongst all categories of items shown at the fair.

The most obvious palette in this trend is a combination of shades of pink (bright and pastel), green, white and black

熱帶狂熱趨勢(shì)的產(chǎn)品包括紙制品和文具、慶典用品、墻面藝術(shù)、家居配件、禮品、枕頭、小裝飾品托盤、禮品包裝和娛樂用品。展會(huì)上，這一趨勢(shì)出現(xiàn)在所有類型的產(chǎn)品上，被廣泛應(yīng)用。

這一趨勢(shì)最明顯的調(diào)色板是各種色調(diào)的結(jié)合，粉色（明亮的和粉彩的），綠色，白色和黑色。

★文章來自《2019紐約國(guó)際文具展分析報(bào)告》。

★點(diǎn)擊此處，查看更多報(bào)告詳情:http://www.27679.cn/report/29.html

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