TREND GROWTH: BOLD FLORAL BRIGHTS

上升期趨勢：大膽明亮的花卉

Bold Floral Brights emerged as a prominent trend at the fair. Florals have long been popular in paper ands tationery. though the trend was seen in a much broader spectrum of items and materials at this fair.

This trend is most often seen in bold, primary colors against a dark ground color, ie, black, navy, red, hot pink, and turquoise. A white ground is shown with florals in bright colors, though dark grounds are by far more widely adopted.

All types and sizes of flowers were represented, though this trend is less about a specific species of flower in it's natural or recognizable shape and color, and more about the utilization of bright petals with complimenting accent colors to form the bloom.

展會(huì)上，大膽的、明亮的花卉是一個(gè)顯著的趨勢。花卉在紙制品和文具上一直很受歡迎，但是展會(huì)上，這一趨勢呈現(xiàn)在更加廣泛的產(chǎn)品和材料上。

這一趨勢以大膽的原色為主，與暗色調(diào)基底形成對比，如黑色、海軍藍(lán)、紅色、艷粉色和綠松石色。雖然目前廣泛使用深色基底，但也有白色基底上呈現(xiàn)的明亮色調(diào)花卉。

使用各種類型和尺寸的花卉，相比于自然形態(tài)的、或是可辨別形狀和顏色的、具體品種的花卉，這一趨勢更傾向于使用明亮的花瓣和突出重點(diǎn)的顏色組成花朵。

TREND GROWTH: BOLD FLORAL BRIGHTS

上升期趨勢：大膽明亮的花卉

The most popular techniques used to create the Bold Floral Brights trend are watercolor and hand-drawn flowers. There is often a lack of an obvious repeat in the patters. therefore appearing more random and non-uniform in placement rather than having a clip-art feel.

Gray has been a widely adopted palette in the US, especialy so in Home Decor, and this trend offers pops of color to brighten and accent a neutral base palette.There is an obvious difference between the Botanicals trend and the Bold Floral Brights trend in that this trend speaks differently to nature because the subect is unidentifiable in species and not naturally grown in this palette.

大膽明亮的花卉這一趨勢最受歡迎的技術(shù)是水彩和手繪花卉。通常沒有明顯的重復(fù)圖案。因此排版上，顯得更加隨機(jī)和不統(tǒng)一，而非剪輯藝術(shù)的感覺。

在美國，廣泛采用灰色調(diào)，特別是在家居裝飾上，這一趨勢展現(xiàn)了流行的顏色，亮燈和突出中性基礎(chǔ)色調(diào)。植物學(xué)趨勢與大膽明亮的花卉趨勢之間明顯區(qū)別是對自然的不同詮釋，這一主題在物種上無法定義，不是自然地生長在調(diào)色板上。

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REND GROWTH: BOLD FLORAL BRIGHTS

上升期趨勢：大膽明亮的花卉

While sentiments and expressions are often used on paper and stationery, with this trend, the florals were used to communicate a happy, hopeful, bright vibe rather than relying on a sentiment to identify with. Forals are often cyclical in nature and shown in the spring, though l nelieve this trend will carry into the fall and become a mainstay.

l consider this a growth trend based on my experience of attending this show and how wiely represente h look as at the fair. All of the brands that l would consider to be the "influencers" in the market featured this trend front and center, often as the core of their assortments. I recommend making this trend a maior part of future paper.stationerv, and gift wrap collections.

跟隨經(jīng)常使用在紙制品和文具上的文字和表達(dá)趨勢，花卉也被用于傳遞一種高興的、充滿希望的、愉快的氛圍，而非依賴文字來定義。花卉通常是周期性的自然現(xiàn)象，大多出現(xiàn)在春季。但我認(rèn)為這一趨勢將會(huì)進(jìn)入秋季，并且成為中流砥柱。

根據(jù)我在展會(huì)上的體驗(yàn)和這一趨勢在展會(huì)上的廣泛使用，我認(rèn)為這是一個(gè)上升的趨勢。所有我將其視作市場“影響者”的品牌都將這一趨勢作為前沿和中心，通常是作為他們產(chǎn)品的核心。我建議將在這一趨勢作為未來產(chǎn)品的一部分，用在紙質(zhì)文具和禮品包裝系列上。

★文章來自《2019紐約國際文具展分析報(bào)告》。

★點(diǎn)擊此處，查看更多報(bào)告詳情:http://www.27679.cn/report/29.html

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