TREND GROWTH: BOTANICALS

The understated elegance of the Botanical theme is here in a BIG way and I believe is here to stay. This trend appeals to a much larger audience in terms of age and is shown in both masculine and feminine styles in a broad range of colors. From bright and happy, to green and natural, there is a palette and appeal in every customer base.

There is an earthy appeal to this trend and with succulent plants escalating in decor-both indoors and out, which l believe is in part due to the awareness of climate change and decline in the water supply this trend is in a rapid growth state.

上升期趨勢(shì)：植物學(xué)

低調(diào)優(yōu)雅的植物學(xué)主題是紐約國(guó)際文具展的大趨勢(shì)，我相信這一趨勢(shì)將會(huì)持續(xù)下去。在年齡層面，這一趨勢(shì)吸引了更加廣泛的受眾，憑借各種各樣的顏色，可以呈現(xiàn)為男式風(fēng)格和女式風(fēng)格。從明亮的和歡樂(lè)的，到綠色的和自然的，針對(duì)每個(gè)客戶基礎(chǔ)都有相應(yīng)的調(diào)色板。

隨著多肉植物裝飾在室內(nèi)和戶外越來(lái)越受歡迎，這一趨勢(shì)有著樸素的吸引力，我認(rèn)為，某種程度上，由于對(duì)氣候變化和供水減少的認(rèn)識(shí)，這一趨勢(shì)正處于快速增長(zhǎng)狀態(tài)。

TREND GROWTH: BOTANICALS

Examples of icons used in the Botanicals trend are leaves, florals, plants, vegetables, animals, and insects.These icons are often seen in a sketched, hand-drawn, or watercolor feel, resembling the items in their natural form. The palette varies, though the use of green is the most prominent base color. The subject of the art is often a recognizable and resembling the technical rendering of the natural state of the leaves, florals, animals, insects etc. With other trends using nature as the subject, the art is more abstract and unrecognizable to a specific species.

This trend compliments the widely popular Farmhouse trend and the custome can easily layer in these natural pieces to existing decor. The trend is wide-ranging in items from wall art, stationery, gift wrap, kitchen, gifts, candles, bath and body, packaging, pillows, and storage.

上升期趨勢(shì)：植物學(xué)

植物學(xué)趨勢(shì)的圖案主題包括葉子、花卉、植株、蔬菜、動(dòng)物和昆蟲(chóng)。這些主題通常呈現(xiàn)為素描、手繪或是水彩的感覺(jué)，類似于其自然形態(tài)。雖然綠色是最顯著的基礎(chǔ)色，但是仍然可以使用各種各樣的調(diào)色板。藝術(shù)的主題通常是使用技術(shù)呈現(xiàn)，可識(shí)別的和類似的自然狀態(tài)：葉子、花卉、動(dòng)物、昆蟲(chóng)等。相比其他使用自然主題的趨勢(shì)，藝術(shù)更加抽象、無(wú)法辨認(rèn)出具體物種。

這一趨勢(shì)襯托了廣泛流行的農(nóng)場(chǎng)趨勢(shì)，客戶可以輕易地將這些自然主題產(chǎn)品疊加到現(xiàn)有裝飾品上。這一趨勢(shì)被用在各種產(chǎn)品上，墻面藝術(shù)、文具、禮品包裝、廚房、禮品、蠟燭、洗浴用品、包裝、枕頭和儲(chǔ)物品。

TREND GROWTH: BOTANICALS

Botanicals in a pastel palette is widely popular in paper and stationery. The overall materials used range from paper, canvas, wood, ceramic, and fabric.

Foil accent is used sparingly in paper and was seen mostly as a subtle accent. There is a rise of natural paper, as opposed to flat, used in both stationery and wall art where you see more texture, which compliments the natural vibe of the trend

上升期趨勢(shì)：植物學(xué)

粉彩色調(diào)植物性趨勢(shì)廣泛應(yīng)用在紙制品和文具上。總體上，使用的材料包括紙、帆布、陶瓷和面料。少量箔片被用在紙制品上，主要作為精細(xì)微妙的重點(diǎn)。相比于扁平的紙張，自然紙張?jiān)谖木吆蛪γ嫠囆g(shù)上不斷上升，可以看見(jiàn)更多的紋理，烘托了這一趨勢(shì)的自然氛圍。

TREND GROWTH: BOTANICALS

The Botanicals trend was impossible to miss at the fair. I couldn't walk 20 feet in any aisle without this treng prominently represented. I would recommend making this trend a feature in future collections. A year ago this trend was emerging in Europe and the US market was slow in representing this trend across all categories.though I strongly believe it will be widely adopted across all categories going forward in the US.

上升期趨勢(shì)——植物學(xué)

植物學(xué)趨勢(shì)是展會(huì)上不容錯(cuò)過(guò)的趨勢(shì)。任一過(guò)道上，不超過(guò)20英尺就會(huì)出現(xiàn)這一顯眼的趨勢(shì)。我建議在未來(lái)的系列中，將這一趨勢(shì)用作特色。一年前，這一趨勢(shì)出現(xiàn)在歐洲，在美國(guó)，這一趨勢(shì)在各種類別產(chǎn)品上的應(yīng)用發(fā)展較慢，但我堅(jiān)信，這一趨勢(shì)將被廣泛地用在美國(guó)市場(chǎng)所有類別的產(chǎn)品上。

★文章來(lái)自《2019紐約國(guó)際文具展分析報(bào)告》。

★點(diǎn)擊此處，查看更多報(bào)告詳情:http://www.27679.cn/report/29.html

與設(shè)計(jì)師合作
更多該設(shè)計(jì)師作品詳情，

（轉(zhuǎn)載請(qǐng)注明出自愛(ài)原物，盜版必究）