上升期
ECO & SUSTAINABLE
Parents are more aware than ever of the impact of their consumption on the planet and therefore choosing their children’s toys can be a serious headache for eco-minded parents. There are many degrees of sustainability, eco-friendliness and recyclability and now in some form cover a wide range of toy types, including imaginative play, dressing up, outdoors, bath time and board games.
生態(tài)和可持續(xù)性
父母?jìng)儽纫酝魏螘r(shí)候都更清楚他們的消費(fèi)對(duì)地球的影響，因此，對(duì)于具有生態(tài)意識(shí)的父母來(lái)說(shuō)，選擇孩子的玩具可能是一件令人頭痛的事情。可持續(xù)性、生態(tài)友好和可回收都有多種程度，現(xiàn)在以某些形式覆蓋了很大范圍的玩具類型，包括想象游戲、化妝游戲、戶外游戲、浴室玩具和棋盤游戲。

上升期
ECO & SUSTAINABLE
There is an overall attitude of consumers that they're looking for ways to sustain the environment with a societal shift and a focus and consequently it’s not only smaller brands which are committing to sustainability. LEGO launched its first bricks made from plant-based bioplastic, and has committed to design its entire range using the material by 2030
生態(tài)和可持續(xù)性
消費(fèi)者的總體態(tài)度是，他們正在尋找保護(hù)環(huán)境的方式，帶來(lái)了社會(huì)的變化和對(duì)環(huán)境問(wèn)題的關(guān)注，因此，致力于可持續(xù)發(fā)展的企業(yè)不再局限于小品牌。樂(lè)高推出了首套植物基礎(chǔ)生物塑料制成的磚塊，并且承諾，到2030年，將會(huì)使用這一材料設(shè)計(jì)整個(gè)產(chǎn)品系列。

上升期
ECO & SUSTAINABLE
It is great to see so many toys on offer and more and more brands tapping into the mindset of millennial parents to create something innovative and genuinely eco-friendly whilst creating toys that still appeal to children who may not be concerned about the eco credentials.
生態(tài)和可持續(xù)性
很高興看到如此多的玩具展出，越來(lái)越多的品牌，利用千禧一代父母?jìng)兊膬A向，制作創(chuàng)新的、真正生態(tài)友好的產(chǎn)品，同時(shí)創(chuàng)造的玩具也要保持對(duì)孩子的吸引力，孩子們可能并不關(guān)心環(huán)保證書。

★文章來(lái)自《2019德國(guó)紐倫堡玩具展分析報(bào)告》。

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