TREND INTRODUCTION: ABSTRACT

I'm beginning the trend section with Abstract because it is the newest and most widespread introduction at NSS. This trend was represented across all items including, but not limited to, stationery, gift wrap, wall art, celebration, home decor, bath & body, packaging, trinket trays, giftables, and pillows.

I would define the Abstract theme as non-uniform, undefined shapes.The theme was shown in a wide array of coordinating colors according to personal style. This look would also compliment a Mid-Century Modern style, which is a growing trend in the US and abroad.

 I would recommend representing this trend in development collections, though depending on your customer base, I would advise making this a small, focused assortment until it catches on to a wider audience. I am in stores several times weekly and have yet to see this trend hit the stores, though I have no doubt it will make a presence soon.

萌芽期趨勢：抽象

我以抽象作為趨勢部分的開端，因為它是紐約國際文具展上最新、最廣泛的萌芽期趨勢。這一趨勢出現(xiàn)在所有的產(chǎn)品中，包括但不限于，文具、禮品包裝、墻面藝術(shù)、慶典、家居裝飾、洗浴用品、包裝、小裝飾品托盤、禮品和枕頭。

我將這一抽象主題定義為不統(tǒng)一的、無定義的形狀。根據(jù)個人風(fēng)格，這一主題呈現(xiàn)為各種相互協(xié)調(diào)的顏色。這一外觀也可以襯托上世紀(jì)中期的現(xiàn)代風(fēng)格，這一風(fēng)格在美國和國外都呈現(xiàn)上升趨勢.

我建議在開發(fā)系列產(chǎn)品時應(yīng)用這一趨勢，但是要根據(jù)客戶基礎(chǔ)，我建議推出小的、以混合產(chǎn)品為主的系列，直到這一趨勢獲得更加廣泛的受眾。我每周定期去商店考察，雖然我并沒有看到這一趨勢的產(chǎn)品在售，但我堅信這一趨勢很快會在市場上占據(jù)一席之地。

TREND INTRODUCTION: ABSTRACT

The Abstract trend was shown in a wide array of colors. Most were muted palettes using sage, coral, steely blues, and blush. Smaller items like notebooks, journals, pouches, cards, and gift wrap had a wider variety of colors and with some showing punches of bright accent colors like neons and primary colors.

Shapes within the art included stripes, dots, rectangles, and ellipses in a hand-drawn on painted feel.

Other than at the Minted booth where this trend alone was the primary trend shown, this look was represented among smal land large brands in capsule collections though prominently featured near the front of the booths or in the spotlight as a feature.

萌芽期趨勢：抽象

抽象趨勢呈現(xiàn)為各種各樣的顏色。大部分是柔和的色調(diào)，使用鼠尾草色、珊瑚色、鋼鐵藍(lán)和臉頰紅。小件產(chǎn)品展現(xiàn)出更豐富的顏色，例如筆記本、日記本、小袋子、卡片和禮品包裝，其中一些突出展現(xiàn)為明亮的重點色調(diào)，如霓虹色和三原色。

藝術(shù)上的形狀呈現(xiàn)為手繪風(fēng)格的條紋、圓點、矩形和橢圓。

除了Minted的展位將這一趨勢作為主要趨勢外，這一外觀還出現(xiàn)在大大小小的品牌膠囊系列上，突出地展示在靠近展位前面的位置，或是放在聚光燈下作為特色產(chǎn)品。

TREND INTRODUCTION: ABSTRACT

The Abstract trend was shown almost exclusively on paper and canvas. It was at times hand painted, though mostly screen printed on the materials. Gold foil was used as an accent on paper products sparingly. This is a forward look overall with a smaller, but growing customer base.

In my twenty years in the Home industry. I often see capsule collections appear when one trend is dominating the market, such as Farmhouse, and this trend offers a solution for retailers to capture a wider audience. I am cautious about this trend, though with the rise of the Mid-Century Modern trend I believe this trend will appeal and go hand-in-hand with that customer.

萌芽期趨勢：抽象

抽象趨勢幾乎只出現(xiàn)在紙制品和帆布產(chǎn)品上。有時是手繪的，但大部分是材料上的絲網(wǎng)印刷。在紙制品上使用少量金箔作為重點。總體而言，這是一個前瞻性的外觀，面向更小的、但是上升的客戶基礎(chǔ)。

在我從事家居的20年中，我經(jīng)常看到膠囊系列出現(xiàn)在一個趨勢正在主導(dǎo)市場的時候，例如農(nóng)場趨勢，這一趨勢為零售商們提供了吸引更廣泛的客戶群體的方式。我對這一趨勢保持謹(jǐn)慎的態(tài)度，但是隨著上世紀(jì)中期現(xiàn)代風(fēng)格的上升，這一趨勢將會吸引客戶，并和客戶攜手并進(jìn)。

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